Well, it’s only part of the story. “Bad” cholesterol (LDL) can be further broken down into two kinds: large, floating particles (Type A) and small, dense particles (Type B). When you reduces your saturated fat intake, your LDL cholesterol drops – but in reality, there’s only a drop in the Type A particles. However, it’s the Type B particles that are more closely linked in heart disease. Type B levels is generally determined by carbohydrate consumption. So the best way to cut out harmful types of cholesterol and reduce the risk of heart disease could be to follow a diet that’s low in carbs, rather than low in fat.


Before you start gorging on hot dogs and fatty non-descript processed meats, realise that not every source of saturated fat is healthy. Whilst eating good quality, natural red meat is healthy, stuffing down crappy processed meat is categorically bad for you. This is your health we’re talking about and so we believe you should spend a little more on food and perhaps a little less on Netflix?

The body loves saturated fat, but from good sources like grass-fed beef and organic butter, whole eggs, and coconut fat — not burgers and meat pizzas.

We believe the public perception of fat is gradually changing. Respected journals and scientists are spreading the message that quality saturated fats are good for you. Heck, Sweden recently became the first Western country to recommend a high-fat diet to its citizens – that’s progress!

So toss the low-fat advice in the trash, together with the margarine and tuck into some buttered vegetables or a seared steak. It’s good for you!